Brand Story

Despite her busy life as a businesswoman and influencer, Paola El Sitt has always prioritized maintaining her health.

But like many with hectic schedules, preparing healthy food was rarely an option—leaving her to rely on whatever was available on the go. While some options were nutritious, they often lacked the joy and flavor she craved.

That’s why Joi by Paola was born—a guilt-free haven of wholesome snacks and feel-good treats made to satisfy both your cravings and your wellness goals.

  • Guilt-Free

    At Joi by Paola, we believe healthy should never be boring. Our granola bars, protein balls, and keto-friendly snacks are crafted to be as flavorful and indulgent as your favorite treats—without the crash or compromise.

  • Balanced

    Whether you're powering through meetings or squeezing in a workout, our snacks deliver the perfect balance of nutrients to support your lifestyle—not a restrictive diet. Joi is made for living well, not dieting hard.

  • Clean Ingredients

    We use wholesome, high-quality ingredients to create snacks that taste as good as they make you feel—from crunchy protein chips to soft, satisfying keto breads. No gimmicks, just real food that hits the spot.

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